Standard Web Banners

Banner Sizes

A web banner or banner ad is a form of advertising on the World Wide Web. While these maybe be of any size there are a set of standard sizes that allow designers to have banners on as many sites as possible.

Sizes for rectangular/pop-up ads

Banner Name Banner Size (WxH px) Example
Medium Rectangle 300x250 View
Square Pop-Up 250x250 View
Vertical Rectangle 240x400 View
Large Rectangle 336x280 View
Rectangle 180x150 View

Sizes for banner/button ads

Banner Name Banner Size (WxH px) Example
Full Banner 468x60 View
Half Banner 234x60 View
Micro Button 80x15 View
Micro Bar 88x31 View
Button 1 120x90 View
Button 2 120x60 View
Vertical Banner 120x240 View
Square Button 125x125 View
Leaderboard 728x90 View

Sizes for "skyscraper" ads

Banner Name Banner Size (WxH px) Example
Wide Skyscraper 160x600 View
Skyscraper 120x600 View
Half Page Ad 300x600 View